We wanted a fun, modern, colorful and graphic visual style for the photos. “People buy based on emotion, it’s about how the product makes you feel.” says Hannah. The art direction relied heavily on bold colors, backdrop papers/fabrics, minimal props and product risers to achieve the “look” we wanted.
We used the shop as our studio space for easy access to the inventory… plants are not always easy to travel with! There were a lot of products to photograph so Hannah compiled a shot list and we put together a vision board of styling ideas and concepts so we could efficiently work through the day. After about 5 hours of shooting we were both happy to be done with the shot list!